LPWire: Disney Online and AmericanGreetings.com Launch Disney Greetings

Disney Online and AmericanGreetings.com Launch "Disney Greetings''
Disney Online "D-Cards" Now Exclusively Available on AmericanGreetings.com Websites

Disney Online, part of the Walt Disney Internet Group (WDIG), and AmericanGreetings.com, a subsidiary of American Greetings Corporation, today launched Disney eCards and Disney printable cards on the AmericanGreetings.com websites. The cards are available through two new Disney "channels" which can be found on the eCard and Create & Print tabs on AmericanGreetings.com (www.americangreetings.com) and BlueMountain.com (www.bluemountain.com). Subscribers to AmericanGreetings.com and BlueMountain.com now have access to an assortment of exclusive Disney content, including customizable "D-Cards", which are Disney-themed electronic greetings for a variety of holidays and occasions.

The new AmericanGreetings.com Disney channels can also be accessed directly through Disney.com at www.disney.com/dcards.

"We are delighted to extend our D-Cards and Disney printables to the AmericanGreetings.com vast subscriber base," said Ken Goldstein, executive vice president and managing director, Disney Online. "This premium service offers our guests increased customization, extensive new personalization features, and an expanded library of magical electronic greetings for all occasions."

"Disney is a great addition to our content selection on AmericanGreetings.com and BlueMountain.com," said Josef Mandelbaum, President and CEO of AmericanGreetings.com. "Our customers are excited about being able to express themselves with the magic of Disney."

The featured Disney electronic greetings, electronic invitations and printables will include classic Disney characters such as Mickey Mouse and Donald Duck, as well as characters from contemporary Disney films such as "The Lion King" and "Lilo and Stitch." Subscribers will have the ability to save cards in their online scrapbooks, add personal photos to their D-Cards, send electronic invitations, and track the cards they have sent.

Electronic greetings are available on AmericanGreetings.com and BlueMountain.com on an annual subscription basis for $13.95 per year, and "Create and Print" is offered for $19.95 per year. Annual subscriptions to both services are available for $29.95 per year.

D-Cards have been offered on Disney Online since 1996, and have consistently been one of the site's most popular features.

About Disney Online

Disney Online (www.disney.com) produces the number one kids' entertainment and family community destinations on the Internet that consistently reflects the magic that has come to be expected of Disney. Its "neighborhoods", specifically designed for each member of the family, include Disney's Blast (www.disneyblast.com) and Disney's Toontown Online (www.Toontown.com), both premium subscription services, as well as Disney Store, Destinations, Playhouse Disney, Kids Island, Entertainment, FamilyFun and Inside Disney.

Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for great ideas, practical advice and fun stuff to do, and Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans make the right choice on movie night.

Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational Internet services for The Walt Disney Company's Internet initiatives.

About AmericanGreetings.com

The AmericanGreetings.com network includes AmericanGreetings.com, BlueMountain.com, Egreetings.com, and BeatGreets.com, as well as site partnerships with AOL®, MSN® Yahoo® and Earthlink®. Its sites together offer over 20,000 high quality electronic and printable greeting cards and are the number one online greeting card destination with over 2 million paying subscribers and millions of unique visitors per month.

AmericanGreetings.com is part of American Greetings Corporation, one of the world's leading manufacturers of printed greeting cards. American Greetings is headquartered in Cleveland, Ohio, and has been in the greeting card industry for more than 95 years.

American Greetings companies also include Carlton Cards®, Learning Horizons®, Balloon Zone® and DesignWare®.
 

--Posted December 22, 2003
Source: Walt Disney Internet Group