LPWire: TiVo to Showcase Service at 'Innoventions' in Disneyland

TiVo to Showcase Service at 'Innoventions' in Disneyland
Tomorrowland Attraction Features Emerging Technologies That Simplify Consumers' Lives

Guests visiting the popular Innoventions attraction at Disneyland in Anaheim, California now have the opportunity to experience the TiVo® service first-hand by participating in a live demonstration. It was designed to give visitors to the Disneyland Resort a closer look at some of the features unique to the TiVo service, as well as explain how it changes the way people watch TV and enjoy digital entertainment.

The TiVo service will be presented to guests who visit the Innoventions attractions by way of a four-minute interactive presentation that follows a "game show" format. Visitors will be shown how specific features work, including the ability to pause and rewind live TV, set-up Season Pass(TM) recordings, and locate future programming using powerful TiVo search capabilities.

Later this year, the demonstration will also provide visitors with a preview of future service enhancements, including the highly anticipated TiVoToGo(TM) service, which enables TiVo Series2(TM) subscribers to securely move their favorite programs to their PC or laptop to watch anywhere.

"This promotion with Disneyland provides TiVo another platform to communicate the benefits of the TiVo service in a unique and fun way to millions of prospective customers," said Matt Wisk, chief marketing officer at TiVo. "Visitors to Disneyland will have an opportunity to experience TiVo close-up, and learn how the service can make life easier for the busy family that doesn't want to miss any of the entertainment they love while they are out enjoying life."

"The purpose of 'Innoventions' is not to predict the future, but to look at emerging technologies and show people how they can result in a better life," said Larry Wilk, Vice President responsible for the Innoventions attraction at Disneyland. "TiVo is a natural fit in that its service has had a dramatic effect on the way people watch TV and enjoy all types of digital entertainment. The Innoventions attraction is a great way for our guests to find out more about the TiVo service and how it can be relevant to their daily lives."

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO - News), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.

NOTE: TiVo and the TiVo Logo are registered trademarks of TiVo Inc. in the United States and other jurisdictions. TiVo Series2 and Season Pass are trademarks of TiVo Inc. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated. All rights reserved.

--Posted October 26, 2004
Source: TiVo Inc.