It may be way too early to think about building a snowman but what about taking a picture with one of the most famous snowmen of all time. Not Frosty but Olaf.
In celebration of Walt Disney Pictures “Frozen” Sing-Along Edition DVD, a number of malls across the country will be transformed into an interactive ice palace where guests can “Let it Go” and belt out one of the many tunes from the Academy Award winning movie.
Make no mistake about it, the Mouse House is leaving no snow pile unturned when it comes to giving “Frozen” fans as much of Anna, Elsa, Kristoff and Olaf as they possibly desire. With a touring arena ice show, theme park experience and now a mall show, no matter where you turn you will be in Arendale’s winter wonderland in some shape or form.
From Colorado to Connecticut and Miami to Michigan, ten Taubman shopping malls will be transformed in to a “Frozen” tundra where shoppers can sing songs from the film as well as watch special scenes from the movie. They will also be able to create a special “Frozen” handprint and take a photo with Olaf on his ice throne.
Glenda Cole, Taubman Vice President of Sponsorship and Center Marketing says the elaborate Ice Palace display compliments her company’s commitment to bring shoppers “the very best interactive experiences.” Some of the ten participating centers will even partner with Santa Claus to round out the holiday experience. Maybe even if Santa finds those young visitors nice as opposed to naughty they will get a complimentary Disney “Frozen” Look and Find book.
And what Disney experience is not complete unless there is a gift shop. The Taubman Malls will have a special “Frozen” store where guests will be able to purchase the original “Frozen” DVD, the “Frozen” Sing-Along DVD and other specialty merchandise from the franchise including the coveted Anna and Elsa dolls, dresses and plush toys.
The curtain will go up on the “Frozen” mall experience November 6th and will run until December 24th. To find the location of a Taubman mall participating in the promotion you can visit www.taubman.com.