https://www.youtube.com/watch?v=oYcGSeXiUI8
As many toy companies are rethinking their girl franchises, such as the recent introduction of new body types for Barbie, Disney has unveiled a new campaign for their Disney Princess franchise.
Dream Big, Princess was kicked off with a blog post by Frozen co-director Jennifer Lee where she discussed the role Cinderella has played in her life.
This new campaign comes in advance of Toy Fair where several Disney licensees will be unveiling new Disney Princess products.