Disney has invested in Playbuzz, a platform for online content engagement and social distribution. Combined with investment from Saban Ventures and other investors, Playbuzz has raised $15 million in new funding.
“Playbuzz enables publishers and brands to create content that matches today’s content-consumption habits, while generating meaningful engagement and new monetization opportunities,” said Shaul Olmert, co-founder and CEO of Playbuzz. “The support of global leaders in media, such as Saban and Disney, will enable us to expand both our editorial reach and sponsored content business.”
The Playbuzz platform is used by tens of thousands of publishers, brands and content creators to create and distribute content in formats that optimize audience engagement and social distribution. Examples of Playbuzz’s content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.
It is unknown how Disney will partner with Playbuzz, but one may expect Playbuzz engagement features to appear at Disney.com