Everyone’s forgetful blue tang Dory dives back into the sea—and theaters—this summer in Disney•Pixar’s “Finding Dory,” 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg’s, KRAFT Macaroni & Cheese, Nature’s Harvest Bread, Pirate’s Booty, Quaker, Subway and Yoplait GoGurt. “Finding Dory,” which showcases Dory’s life-changing journey to find her family, opens in theaters nationwide June 17, 2016.
With its beloved characters and stunning settings, “Finding Dory” inspires a host of creative campaigns. “We all fell in love with Dory and her friends 13 years ago and can’t wait for their new adventure,” said Don Gross, vice president, global marketing alliances, promotions & synergy, Walt Disney Studios. “The caliber and creativity of the brands that have come to the table for this film are extraordinary. This is one of the most fun and robust campaigns this team has put together, reaching fans of all ages. We are thrilled to be working with this remarkable group of brands.”
The “Finding Dory” promotional campaign features the following brands.
- Aussie launches its licensed “Finding Dory” product on May 16, supporting the campaign through digital and print media. Additionally, P&G will feature a movie-ticket offer with multiple grocery retailers that will be supported through Disney media. ly 70 countries worldwide. Visit http://www.pg.comfor news and information.
- Band-Aid® Brandbegins its promotion on May 16 with a custom-animated TV spot that will promote licensed “Finding Dory” character adhesive bandages. The campaign will be featured in national broadcast and Disney digital and social properties; it will return to support the in-home film campaign.
- Bounty kicks off its licensed-product campaign on May 6, supporting the program with dedicated TV and social media campaigns. Procter & Gamble (P&G) will also feature a movie-ticket offer with multiple grocery retailers.
- Coppertone launches its first-ever film promotion in May. The campaign features a custom-animated TV spot promoting sun protection. Consumers will be able to see the “Finding Dory” characters on the Coppertone® KIDS sunscreen spray product. The film’s release will be supported with van wraps, in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of $20 in Coppertone products.
- Ice Chips has signed on for a multi-picture deal. Beginning May 16, “Finding Dory” will be featured on pack and via in-store take-overs.
- Juicy Juice kicked off a promotion on April 1, featuring an instant-win game on licensed packaging, plus a hometown-screening sweepstakes. The campaign will be visible though digital and print media, as well as premiere sponsorship.
- Kellogg’s kicks off its campaign on May 16 with a custom-animated TV spot, promoting a special in-pack premium “cereal chillers.” The campaign will be visible via packaging, in-store displays, TV and digital media.
- KRAFT Macaroni & Cheese will promote its “Finding Dory” licensed product through a Disney media buy as well as premiere sponsorship. The campaign begins May 16.
- Nature’s Harvest®Bread kicks off its promotion on April 28, featuring an offer for a Dory plush on packaging and in-store displays. The brand’s first-ever Disney promotion will be shared via digital and in-cinema media.
- Pirate’s Booty kicked off their promotion on April 1 with licensed “Finding Dory” packaging and in-store displays. The campaign will also be promoted through print advertising and Disney sampling sponsorships.
- Quaker plans to promote the film via product packaging and in-store displays. The campaign, which starts May 1, will be supported through digital media.
- The Subway Brand launches its “Finding Dory”-themed kids’-meal program in its sandwich shops on June 6, providing build-your-own 3D scene makers to its younger guests. The campaign will be supported via TV and Digital media and in-store displays.
- Yoplait GoGurt will promote their in-store program with a packaging takeover. Starting May 16, the campaign will be shared via TV and digital media.