To celebrate the upcoming home video release of Zootopia, Rookie Rabbit Officer Judy Hopps is commandeering Facebook Messenger and seeking your help to solve the Zootopia Police Department’s hottest new case from June 1 through June 8. Volunteers are invited to visit the Zootopia Facebook page and click on the Message icon, where they can chat with Judy directly and follow a series of clues to help solve the mystery. This live chat was built through a partnership with imperson, which creates premium conversational bots called Chat Personas that converse in natural language and can be tailored with distinct yet authentic personalities—in this case, the eternally optimistic and determined Judy Hopps.
Zootopia arrives home on Digital HD, Blu-ray™, Disney Movies Anywhere, DVD and On-Demand platforms on June 7.