Knott’s Berry Farm is planning on introducing a new Coca-Cola grab-and-go contactless shop within the Buena Park theme park, according to The Orange County Register.
What’s Happening:
- The new M&T’s grab-and-go cashierless convenience store is set to open in late May at Knott’s Berry Farm.
- It will be located by the Charleston Circle Fountain on an empty spot of land near the HangTime store.
- M&T’s will sell Coca‐Cola bottled beverages, potato chips, ice cream, sundries and souvenirs.
- Visitors will scan a credit card as they enter to open a sliding plexiglass entry gate. A camera will follow shoppers as they select items from shelves and coolers. When done, shoppers will leave through a sliding plexiglass exit gate and be charged for whatever they’ve taken from the store.
- Shoppers won’t need to stop at a cashier after they’ve scanned into the store with their credit card – simply grab what you need and go.
- The name M&T refers to two members of the Knotts family, Marion and Toni.
- This testing of contactless and frictionless retail technology was touted at Knott’s parent company Cedar Fair’s recent investor presentation as a way to provide convenience to visitors and expand revenue opportunities.
More Knott’s Berry Farm News:
- Food Reviews: Knott’s Berry Farm’s Boysenberry Festival
- Knott’s Berry Farm Introduces Single-Use Fast Lane Pass
- Photos / Video: Touring the Refurbished Knott’s Hotel
- Photos / Video: Knott’s Boysenberry Festival Introduces Betty Boysen in Preview of This Year’s Merchandise
- MonteZOOMa: The Forbidden Fortress Reconfirmed, Now Set to Open in 2025
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