PENN Entertainment announced its plans to rebrand eight of its retail sportsbooks in sports-centric markets to ESPN BET.
What’s Happening:
- PENN Entertainment announced today that it plans to rebrand eight of its retail sportsbooks in sports-centric markets to ESPN BET.
- The upcoming brand conversions will help to further brand connectivity and create meaningful cross-sell opportunities between the casino and ESPN BET.
- Each sportsbook features a premium viewing area and dining options, providing a unique experience for sports fans to be able to keep up with all the action.
- The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:
Estimated to open in August 2024:
- Hollywood Casino at Kansas Speedway (KS)
- L’Auberge Casino & Hotel Baton Rouge (LA)
- Plainridge Park Casino (MA)
Estimated to open in September 2024:
- Hollywood Casino Columbus (OH)
- Hollywood Casino Perryville (MD)
- Hollywood Casino Toledo (OH)
- L’Auberge Casino Resort Lake Charles (LA)
- Margaritaville Resort Casino Bossier City (LA)
- The first ESPN BET branded retail sportsbook opened at Hollywood Casino at Greektown in Detroit in April.
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