Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney’s hit mobile game, “Where’s My Water?”. The new line extends the story of Swampy the Alligator, Disney’s first original character for mobile, and includes an impressive line-up of licensees and retailers including, Hasbro, Inc., JAKKS Pacific/CDI, and Toys”R”Us. The “Where’s My Water?” merchandise line also features Cranky, Swampy’s reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy’s attempts to bring human culture to alligators.
