Citizen and The Walt Disney Company have announced have announced a partnership that will name Citizen the official timepiece of Walt Disney World Resort, Disneyland Resort, Marvel New Media’s Creative Space and more.
- The Citizen logo is now displayed on the Main Street U.S.A. clocks in Magic Kingdom Park and Disneyland Park, as well as select FastPass clocks displaying return times.
- Both resorts will also be offering Citizen timepieces featuring designs unique to Disney Parks beginning Spring 2019.
- The partnership also names Citizen as the Official Timekeeper of runDisney race event weekends at Walt Disney World Resort, with race clocks, runner’s bibs and mile markers all bearing the Citizen logo.
- Citizen will also be a sponsor of the Marvel Minute and other digital content on Marvel.com developed by Marvel New Media’s Creative Space and will also participate in upcoming red-carpet events for Marvel films.
- The Disney On Classic concert series in Japan will also see Citizen act as a sponsor.
- The partnership is not limited to the domestic parks, as Citizen will also serve as the official timepiece of Disneyland Paris, Hong Kong Disneyland Resort and Shanghai Disney Resort.
https://www.youtube.com/watch?v=xo1fkP2oiUI&app=desktop#
What they’re saying:
- Carlos Castro, vice president of Disney Corporate Alliances: “Disney is honored to align with Citizen, a stalwart brand that has stood the test of time. At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”
- Mindy Hamilton, Marvel senior vice president, Global Partnerships & Marketing: “Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire.”
- Jeffrey Cohen, President of Citizen Watch America: “To engage with the legacy of the Disney Parks at such a vital time in their history, and Marvel with the blockbuster success of Marvel Studios’ ‘Black Panther’ and the launch of Avengers: Infinity War, is a wonderful way to celebrate our 100-Year Anniversary,”
- Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd.: “It’s wonderful that great brands such as Citizen, Disney and Marvel can work together. We look forward to working with Disney on expansion of this alliance to their international parks and resort destinations.”