The Goodyear Tire & Rubber Company today announced the details of its promotion of Disney and Pixar’s high-octane animated comedy adventure “Cars 2,” which opens in theaters nationwide onJune 24, 2011. Inspired by Goodyear and the iconic Pixar character Buzz Lightyear, “Lightyear” tires will reprise the role as animated rubber on the road for the sequel’s star, Lightning McQueen. In honor of the film, Goodyear also transformed its website homepage and iconic blimp to read “Lightyear.”
