Disney is poised to continue expanding its presence on retail shelves with a wide variety of franchises and new entertainment support to keep them as popular as ever. During a media presentation today in preparation for the annual Licensing International Expo 2011 trade show next week, Andy Mooney, chairman of Disney Consumer Products, said that sales of Disney-branded merchandise have grown at a compounded rate of 12 percent per annum over the last 10 years. Mooney also outlined the division’s strategies to continue broadening its market reach and increase global sales, including: a Disney Baby retail store strategy; the growth of mega franchises such as Disney•Pixar Cars; and the incredible lasting power of Mickey Mouse – the world’s largest on track to generate $9 billion in global retail sales.
