LP Lotion: Joe Rohde on Animal Kingdom's Birthday
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In determining the theme of Disney's Animal Kingdom they identified their key message -- the idea that nature itself has a value that is a greater value than the value of anything else you can put on the other side of the balance. Nature's value is greater than money. Nature's value is greater than convenience.
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The intrinsic value of nature is at the heart of Disney's Animal Kingdom story. Elements of Animal Kingdom support this story and create a setting where it is fitting to see animals.
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When you think about creating a park that highlights the value of nature you realize that such a place would focus more on landscape than on architecture to carry its message.
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However, the typical planters and greenery of a traditional theme park while landscape doesn't carry your message. Perhaps it reflects more the power of mankind.
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They organized the various types of landscaping options given them a variety of choices to carry the message.
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Evaluating the lists on the left and the right -- you would select the right list to illustrate the value of nature. They reflected the message of nature in the landscape by selecting a more unkempt, less linear style, permitting natural patterns to take place.
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