The Diz Biz
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(c) Euro Disney SCA
Disneyland Paris Results: What do they mean?
In one word, the results are outstanding. Disney resorts tend to suffer in the
lull between celebrations and prior to park openings as visitors delay their trips to take
in the new features. The newly christened Disneyland Resort Paris (DLRP)
suffered no such downturn in 2001, as guest numbers actually increased. DLRP was expected
a slight fall in attendance after a buoyant 2000 despite no Millennium Celebration on the
scale of Walt Disney World. Attendance blossomed just 1.6% to 12.2 million guests, a
fairly inconsequential increase without considering the other published statistics that
demonstrate that DLRP is in an extremely healthy situation despite a debt mountain that
rocketed 25% to just shy of $1 billion in the year.
(c) Euro Disney SCA
Only two figures are required to show that the DLRP is in a strong position to exhibit
long term growth. Although attendance figures only increased marginally, the two key
statistics to theme park growth increased dramatically. Guest spend finally passed the $37
mark despite minimal price increases and a multitude of special offers throughout the
year. With a dramatically increased annual passholder base, this figure is highly
encouraging.
(c) Euro Disney SCA
(c) Euro Disney SCA