Toy Fair 2018: Hasbro – Disney, Star Wars, Marvel

Disney

The majority of Hasbro’s Disney licensed products are based around Disney Princesses. In case that isn’t your forte, we will begin with the non-princess related items. First is a new board game for ages 10 and up called Disney Song Challenge. This card-based game requires players to sing Disney songs out loud. But if they don’t know the words, they have to spin the wheel and perform whatever silly task it lands on.

Disney Pixar Incredibles 2 receives the Monopoly Junior treatment later this year, with exclusive tokens themed to all of the family members except Jack Jack, who is too young to play anyway (ages 3 and up).

Play-Doh has two play sets themed to Mickey and Minnie Mouse. Mickey’s play set allows kids to create Mickey’s House and some of his friends, whereas Minnie’s set is themed to baking, with cookie cutters, trays, and a Play-Doh icing bag.

The Incredibles family also gets in on the Play-Doh fun with a set that allows kids to create their favorite Incredibles, this time with Jack Jack included.

And Disney Princess has a few Play-Doh sets themed to The Little Mermaid, Aladdin, Cinderella, Frozen, and Beauty and the Beast. These kits are mostly based around creating new gowns for each princess.

For Hasbro’s Disney Princess line of dolls, each princess has received new face sculpts to better reflect their animated likeness. Their standard dresses have also received a slight makeover, now featuring some pastel accents.

Their are several play sets coming out that feature multiple outfits and sidekick characters. Mulan, for example, is now available in her warrior gear and matchmaker robes. A Belle play set will feature two dresses, extra shoes, and Wardrobe to house them all.

A Tea Party collection is in the works that will pair each princess with a floral inspired tea party dress. There are several water play dolls on the horizon, including a color changing hair Rapunzel doll and a color changing fin Ariel.

Swimming Adventures Ariel is expected to be a popular toy for bath and pool time. Her battery operated tail has three points of articulation so she can swim like a real mermaid in the water.

The Pop-Up Palace allows kids to have a space-saving castle for their Princess dolls to play in. It pops up and expands to become over 2 feet tall. When collapsed, it can be uses to store a couple of dolls, making it both functional and fun. It’s full of charming accents from the Disney Princess fairytales.

The Disney Princess Little Kingdoms line continues to expand with new figures. One of the new play sets is Mulan Warrior Adventures. Cinderella’s Carriage Ride adds the Fairy Godmother to the line along with a translucent pumpkin coach for Cinderella to ride in. And the Floating Friends wave finds the princesses relaxing in the pool on a hot summer day (their rafts really float!).

Kids looking for more kinetic fun with their Disney Princess play will love the Disney Princess Little Kingdom Magical Movers. Each princess becomes a top that sits in a base. Pulling the string spins the top and when set on a smooth surface, they dance around. It gets even cooler when you set them in certain vehicles, like a boat for Pocahontas, magic carpet for Jasmine, or horse for Cinderella. The spinning base of the princess powers the vehicle and they begin to move like magic.

Two Magical Movers play sets are also coming soon, one themed to Tangled and the other to Beauty and the Beast. These multi-story sets allow kids to ignite their spinners at the top and watch the princesses travel down a series of slides and lifts, performing tricks until they land on a stage with a berm that keeps them within the designated area. They also come with a dance partner that clips on, allowing them to waltz with their princes.

Elena of Avalor expands her fashion away from her signature red color with a few dolls themed to holiday episodes, such as a pink Carnival dress, white and red Navidad, and blue and yellow Joaquin dress. Some action figure play sets on a similar scale to Little Kingdom help bring Elena’s world to life, and new figures will join the line, such as a mermaid friend from an upcoming adventure that will debut this fall.

Three new dolls will be released for Tangled: The Series. The most impressive one features waxy yarn for hair and a styling tool that allows for infinite style possibilities. It can keep a curl easily, but also be straightened back out without any water or heat. Cassandra joins Hasbro’s current line of dolls and a Rapunzel Vanity set adds furniture from her bedroom, a nightgown, and cloak for sneaking out on adventures with Cassandra.

Moana continues to be a strong role model for kids and Hasbro has a few new dolls for her collection. Her royal dress is now available with a singing doll, while Pua Playtime Moana gives her a brand new dress and her pet pig. Kids looking for more creative fun will love the Stencil and Design Moana doll, whose skirt becomes a canvas and stencils become a guide. Dip the stylus in cold water to draw on her skirt. The drawings disappear when dry.

Anticipation is high as Disney Channel continues to promote Descendants until the launch of the third film next year. New to the collection in 2018 is fan favorite Dizzy, Drisella’s daughter from Cinderella.

Frozen is also still very popular and the Frozen Little Kingdom set continues to grow with new play sets and Olaf figures in standalone packs. There’s also a new castle play set.

New dolls allow Elsa to magically interact with an Olaf figure and go on a sledding adventure. Hasbro also had a display for their Olaf’s Frozen Adventure line of dolls and Little Kingdom figures.


A galaxy far, far away awaits on the next page.

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Alex Reif
Alex joined the Laughing Place team in 2014 and has been a lifelong Disney fan. His main beats for LP are Disney-branded movies, TV shows, books, music and toys. He recently became a member of the Television Critics Association (TCA).