Earlier today, Disney launched their Ultimate Princess Celebration spotlighting the beloved characters who’ve taught us about bravery, kindness, courage and love. In addition to new stories, a playlist of favorite songs and fun activities, Disney has also introduced an exciting assortment of merchandise that fans are sure to love.
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What’s Happening:
- Disney’s Ultimate Princess Celebration is underway and fans around the world will have the chance to participate in the multi-year campaign with activities, entertainment, and merchandise.
- Many fan favorite retailers are joining in the fun with collections available now or coming soon.
- Disney Princesses will star in products from:
- Lokai
- Love Your Melon
- Hasbro
- Jakks Pacific
- The LEGO Group
- Just Play
- Funko
- Huffy
- adidas
- Coach
- Chaser Brand
- Hanna Andersson
- Enchanted Disney Fine Jewelry
- Besame Cosmetics
- POPSUGAR
- And others
- Below is a sneak peek at some of the collections that will be debuting throughout the year as well as links to select items available now.
Tales of Courage and Kindness Storybook Collection – Available Now
- To kick off the celebration, Disney Publishing Worldwide has released an all new, empowering and heartfelt storybook collection by a diverse group of authors and illustrators, Tales of Courage and Kindness.
- The collection of 14 original stories explore themes of kindness and courage, as told by each Disney Princess as well as Queens Anna and Elsa, and feature beautiful new illustrations of the characters and their unique stories.
- Tales of Courage and Kindness will be available for free download beginning today until the end of August to help inspire children to create a kinder world.
Disney Princess Moana Lokai – Available Now
Happy Planner Planners, Journals and Stationery Accessories – Available Now
- The Disney Princess collection is back with some new additions.
- Get inspired by all the Disney Princess characters with new ethereal prints and artful sketched designs. These accessories are available for $6.99-$36.99.
Adidas The Little Mermaid Collection – Adidas Originals Flex Little Mermaid – Available Now
- Designed with forefoot flexibility in the sole means freedom of movement can go far when you're heading offshore. Just like Disney's Ariel, let your curiosity take you further. These shoes will be available for $96 on Adidas.com.
- adidas Originals Flex Shoes – White | adidas US
Other Retailers – Available Now
Hanna Anderson:
Rags:
Amazon:
Toynk:
Loungefly:
Walmart:
Chaser Brand:
Disney Castle Collection AR Experience
- Fans can now experience the Disney Castle Collection like never before in an all-new immersive, digital environment.
- The new Disney Castle Collection AR experience currently offers castles inspired by Jasmine and Elsa, with more set to launch later this year.
- Visit the Disney Castle Collection AR Experience today to discover the latest digital experience from shopDisney.com!