Former Hulu executive Jeremy Helfand has been tapped by Amazon to lead its new push into the ad-supported streaming business, according to Variety.
What’s Happening:
- Jeremy Helfand, who rose from a position at Hulu to supervise all advertising sales across Disney’s interactive businesses will take the reins as a vice president and head of sales efforts for Amazon’s Prime Video, the executive disclosed in a post on Linkedin on Thursday.
- The news was shared by Helfand on his Linkedin account, and was then confirmed by Amazon Prime Video and Disney to Variety.
- During his time at Hulu and Disney, Helfand helped launch new ad formats bespoke to the world of streaming, including so-called “pause ads” that surface only when a user chooses to halve the action to take a break.
- Amazon will roll out a new ad-supported tier on Prime Video in the next few weeks, much like Disney+ and other streaming platforms have done over the last year.
- The company plans to make an ad-supported subscription plan the default level for all users. Those who want to watch programs ad-free will have to pay an extra fee per year.
More Disney TV News:
- Actor Jonathan Majors will sit down with ABC News Live Prime anchor Linsey Davis for his first interview since a jury found him guilty of assault and harassment of ex-girlfriend Grace Jabbari.
- Fans of Marvel’s Moon Girl and Devil Dinosaur are getting their first glimpse of the highly-anticipated second season of the series with a new trailer that dropped today.
- Hulu has released the official trailer and key art for the Australian drama series, Safe Home, which will make its U.S. debut on Tuesday, January 9th.
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