Apple Celebrates Star Wars Day with New iPhone Ad Featuring 172 Real-Life Fans

Apple and Disney have joined forces for a new ad celebrating Star Wars Day, which promotes the iPhone 15’s “Precision Finding for Find My Friends" feature.

What’s Happening:

  • The Hollywood Reporter has shared this new Apple ad released just in time for the May the 4th festivities.
  • In the ad, a Star Wars fan cosplaying as a Mandalorian (played by real-life fan Owen Jardiniano) journeys to meet up with friends at a convention and uses his phone’s feature to find the rest of his Mando clan amid a space stuffed with fellow costumed fans.
  • The three-minute ad, directed by Kim Gehrig, is filled with a number of Star Wars Easter Eggs – from a cat named Leia, to a whole convention center filled with Mandalorian cosplays.
  • Lucasfilm received more than 300 submissions for the spot, with a total of 172 fans becoming involved with the production – the largest number of fans they’ve ever had in a project sanctioned by the company.

https://www.youtube.com/watch?v=yk6UVnMn9ts

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