The Walt Disney Company and National Geographic announced today a new global cross-platform campaign, ourHOME, timed to coincide with Earth Month. The campaign will spotlight efforts internally and externally that help protect, restore and celebrate ourHOME by highlighting creators, storytellers and cast members for their contributions. Plus, special ourHOME-inspired offerings will be found in various Disney Parks.
OurHOME in the Disney Parks:
- Disney’s Animal Kingdom will celebrate Earth Week (April 21st though 28th) with specialty offerings and experiences.
- An ourHOME Castle show at Disneyland Paris, highlighting scenes and images inspired by National Geographic explorers, will perform this April.
- Special photo activations at Disney’s Animal Kingdom and Disneyland Resort to celebrate the launch of Secrets of the Octopus.
- Animation Academy at Disney California Adventure will offer special offerings tied to Secrets of the Octopus.
- Shanghai Disney Resort will host the ourHOME Nature Conservation Forum on April 22nd, joined by National Geographic Explorer Xi Zhinong and will see the return of the "Celebrate Earth – Earth Month Fair" at Disneytown from April 19th through 22nd.
More on ourHOME:
- For over a century, Disney has created stories that celebrate the wonders of the world we all share. And for more than 136 years, National Geographic has been synonymous with inspiring a deeper connection to our world.
- This year, these two powerful legacies are coming together to celebrate this beautiful planet we call home and the power within each of us to create change for the better.
- ourHOME will bring compelling stories to the forefront, including highlighting efforts being undertaken as part of Disney Planet Possible, our commitment to taking meaningful and measurable action to support a healthier planet for people and wildlife.
- A new digital series will be released spotlighting three Disney Planet Possible stories with Nat Geo talent visiting Walt Disney World Resort to see the work firsthand.
- Disney+ marks the occasion with the launch of an ourHOME content collection, featuring some of the very best storytellers and content creators celebrating the planet, including the critically acclaimed series Queens, A Real Bug’s Life, Incredible Animal Journeys, along with the full library of Disneynature films.
- Additionally, on Earth Day, April 22, 2024, the latest installment of Nat Geo’s Emmy Award-winning Secrets Of… franchise, Secrets of the Octopus, narrated by Paul Rudd.
- Also streaming on Disney+, Disneynature’s all-new feature film Tiger, narrated by Priyanka Chopra Jonas, journeys alongside a young tigress raising her rambunctious cubs in the fabled forests of India.
- National Geographic also shared an ourHOME television spot, narrated by Morgan Freeman:
What they’re saying:
- Courteney Monroe, President, National Geographic: “National Geographic is one of the most beloved and trusted global brands with a combined social media following of more than 750 million people. We harness this reach to remind people that the world is an amazing and miraculous place, filled with beauty, awe and wonder. This Earth Month we hope by sharing this passion we can also inspire others to protect, restore and celebrate our home.”
- Yalmaz Siddiqui, Vice President, Environmental Sustainability, The Walt Disney Company: "Disney is committed to putting possibility into practice and inspiring optimism for a brighter, cleaner and more environmentally sustainable future. We hope the ourHOME campaign with Nat Geo helps bring greater awareness of the beauty and majesty of our planet to audiences everywhere."