Marvel now has a one-stop shopping adventure for those living in and visiting Latin America, with a unique 4,000-square-foot store now open to the public.
- Located at the Parque Dom Pedro Mall in Campinas, Brazil, the store marks the first in partnership with a local toy specialty retailer called “Dreamstore.”
- The store aims to increase Marvel’s touchpoints in Latin America by offering a “retailtainment" destination where shoppers and visitors can have an immersive brand experience and find best-in-class products.
- The store is stocked with more than 500 different items, including those from licensees like Hasbro, Lego, Funko, and Iron Studios, and features cross-category exclusives and regular licensed items.
- The store also features designs inspired by some of your favorite Marvel characters, like Iron Man, Scarlet Witch, Black Panther and more.
- The store’s grand opening took place in late 2023, bringing press, influencers, celebrities, and key licensees to the area.
- Since opening, the store has received more than 80,000 visitors with an expansion plan being discussed to expand the store across multiple cities in the country.
More Marvel merchandise:
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- Citizen loves hanging with Peter Parker, but now they're turning their attention to another iteration of the wall crawler: Miles Morales. The Brooklyn native takes the spotlight on a stylish black and red watch that encourages the wearer to “find your power.”
- Hasbro’s Marvel Legends line is embracing their mutant side and bringing two fan favorite X-Men characters back to the action figure series. Originally introduced in celebration of Marvel’s 80th anniversary, Juggernaut and Colossus get to flex their muscles and protect? terrorize? your Marvel collection as part of this 2-pack re-release.