Disney Princess Collection Coming to Bath & Body Works on February 16
The 85-piece collection includes scents inspired by six iconic Disney princesses.
The rumors were true! A new Disney Princess collection is headed to Bath & Body Works stores this week.
What's happening:
- After weeks of rumors that something special was in the works, Bath & Body Works has confirmed that a Disney collaboration is headed to stores.
- The Disney Princess-inspired line will officially launch in stores and online Sunday, February 16th.
- However, rewards program members can enjoy early access to shop the collection online on February 11th and 12th.
- For this collection, the brand has created scents inspired by six different Disney princesses:
- Ariel: notes of sea salt, citrus and coral waters
- Belle: notes of rose, buttercup and whipped vanilla
- Cinderella: notes of gardenia, musk and amber
- Jasmine: notes of jasmine, currants and woods
- Moana: notes of lush green palms, plumeria and coconut
- Tiana: notes of water lily, amber and wood
- In total, 85 products will be part of the collection.
- This includes:
- Fragrance mists
- Body washes and cream
- Lip gloss
- Candles
- Hand soap and sanitizer
- Decorative accessories
- Items in this collection will be priced between $1.95 and $99.95.
- For more, check out Bath & Body Works’ collaborations page.
The collection in photos:
Ariel
Belle
Cinderella
Jasmine
Moana
Tiana
What they’re saying:
- Liz Shortreed, Senior Vice President of North America & Global Softlines at Disne: ."The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess. This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance."
- Maurice Cooper, chief customer officer at Bath & Body Works: "This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet. Scent has the power to transform our thoughts, feelings and emotions and we're inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we're committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation."