Ride Vehicles for New Magic Kingdom Cars Ride Shared at SXSW

Imagineers went off-roading to help develop the experience and the vehicles.

During a presentation at SXSW today, Disney revealed a new look at the ride vehicles for a Cars experience coming to Magic Kingdom.

What’s Happening:

  • As announced at last year’s D23, two new rides inspired by Cars will be coming to Frontierland at Walt Disney World.
  • Today, Disney shared a look at the new ride vehicles for one of the attractions.
  • As Imagineer Michael Hundgen explained, the ride will utilize a customized production vehicle.

  • Imagineers even took a trip to the Arizona desert to try real off-road vehicle to see what it felt like driving over the rocky terrain.

  • Previously, some footage of the ride was shown at D23 Brazil:

What They’re Saying:

  • Imagineer Michael Hundgen: “Our primary goal is creating an emotional experience for our guests. For this Cars attraction, we need to invent a new type of ride vehicle. No one builds these in a factory because it has to do so much more than just carrying you from one place to another. We have to create a car that conveys a feeling when you ride in it."

More Disney SXSW announcements:

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Kyle Burbank
Kyle is a writer living in Springfield, MO. His deep love of Disney and other pop culture finds its way into several aspects of his life and work. In addition to his position at LP, he's also the head writer for Fioney.com as well as his own personal finance site Moneyat30.com.