ESPN and Peyton Manning’s Omaha Audio have signed a digital content partnership with Kenny Beecham’s Enjoy Basketball, a media and lifestyle brand for basketball fans, according to The Hollywood Reporter.
- Beecham’s Enjoy Basketball launched in 2022 as a creator of digital content, an apparel line and an NBA newsletter for over fans.
- The Enjoy Basketball Podcast Network launched this month.
- Under this new agreement, the NBA podcast Through The Wire will be rebranded Numbers on the Board, with Omaha Audio and ESPN distributing.
- Numbers on the Board will be hosted by Beecham and childhood friends Pierre Andresen, Mike Heard and Darrick Miller.
- The deal will also see new digital shows, alternate broadcasts and branded content to be produced with Enjoy Basketball.
- Omaha Audio launched in June 2022 and offers 14 audio and digital shows around the NFL, College Football, NBA, general sports opinion and sports gambling.
- Omaha’s lineup includes former Warriors GM Bob Myers, NFL analyst Mina Kimes, former Alabama quarterback and national champion Greg McElroy, and all-pro defensive tackle Cam Heyward of the Pittsburgh Steelers.
What they’re saying:
- Peyton Manning: “Kenny has used his platform in much the same way as Omaha, to unify and uplift through content. We are excited to partner with ‘Enjoy Basketball’ to celebrate the game and inspire fans.”