Disney's Horse Sense sets Disney Channel Record

Horse Sense sets Disney Channel Record

Disney Channel's original movie Horse Sense delivered the largest household audience for any original Disney Channel program, reaching 2,054,000 households (3.2 million persons 2+). The movie, which debuted Saturday, November 20, delivered a 3.5 rating, beating all other basic cable programming during its time period (7:30 - 9:00 p.m.). Additionally, Horse Sense was the second highest-rated basic cable movie for the month of November (to date).

Horse Sense, starring Joey Lawrence and Andrew Lawrence, introduces Tommy (Andrew), an 11-year-old from Montana who visits his cousins in Beverly Hills and feels completely out of place. Michael (Joey), Tommy's older spoiled cousin, makes him feel unwelcome and ignores him during his stay. When Michael is punished and sent to Tommy's ranch in Montana for the summer, Tommy is excited to get revenge on his "city slicker" cousin. Tommy enjoys watching a miserable Michael attempt to acclimate himself to ranch life. When Michael realizes Tommy and his mother are in jeopardy of losing their ranch to a bank foreclosure, he and Tommy unite to save the ranch. In the process, Michael learns an important lesson about hard work, loyalty, and love.

"Disney Channel once again proves that audiences respond to high quality, kid-driven, family original movies," says Gary Marsh, Disney Channel's senior vice president, original programming. ``We have been extremely pleased with the high viewership for Horse Sense and all our original movies and are aggressively moving forward with more movies for 2000 and beyond."

Future November airings of Horse Sense are currently scheduled for:

Friday, November 26th, 1:00 p.m.
Friday, November 26th, 7:30 p.m.
Tuesday, November 30th, 7:00 p.m.
Tuesday, November 30th, 10:20 p.m.

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-- Posted November 25, 1999