The Chain Store Age magazine April/May edition cover story featured the Disney Store’s coming transformation. The magazine geared towards retail store executives explains Disney Store is going against the grain. During a time when most other retailers were cutting back, it announced an ambitious, multi-year plan to overhaul its global retail portfolio, a costly gambit even in the best of times. As the company puts the final touches on its highly anticipated — and closely guarded — new prototype, it has a clear sense of its goal.
