During a recent presentation during the Business of Luxury Summit organized by the Financial Times Disney CEO Bob Iger discussed the importance of innovation while keeping true to the essence of your brand. “You have to protect but not be reverential to your brand, but also you have to be relevant and adapt to changing habits of a new world.” Iger remarks indicate his experience at ABC as it was purchased by CapCities and then ABC/CapCities was purchased by Disney influenced his moves throughout the acquisition of Pixar and Marvel.
