On Tuesday Disney Store celebrates the launch of its newly-designed store with a grand opening event at The Shops at Montebello complex in Montebello, Calif, just outside of Los Angeles. A crowning achievement of The Walt Disney Company, the high-tech makeover of Disney Store solidifies the retailer’s global leadership in children’s retail and activates the future transformation of its more than 300 locations worldwide. Among the many new attractions of the newly designed store is the first-ever Disney·Pixar CARS-branded RIDEMAKERZ experience which sets the stage for kids of all ages to build 1:18 scale toy custom cars inside of Disney Store. Disney Store executives, stars from the upcoming Disney Channel Original Movie “Camp Rock 2: The Final Jam” and characters from Disney·Pixar’s blockbuster film franchise Toy Story joined the festivities and greeted hundreds of Disney fans who waited excitedly for the opportunity to experience the innovative new store.
