Disney Store continued the worldwide roll-out of its newly-designed stores with a grand opening event at Southern California’s Santa Monica Place. Mickey Mouse, Minnie Mouse, celebrity guests and mom bloggers helped officially open the third newly designed Disney Store in the United States. Guests lined up to receive their free Disney Store-branded Mickey ears, build their very own custom car in the Disney·Pixar CARS-branded RIDEMAKERZ experience, and wave their wand in the Disney Princess Castle’s magic mirror to activate an enchanting storytelling moment featuring their favorite princess. In the Disney Store Theatre guests were treated to a special eight minute preview of Walt Disney’s Tinker Bell and the Great Fairy Rescue, releasing on Disney Blu-ray and DVD September 21st. Adding to the excitement was a group of L.A.’s top mom bloggers blogging live from Disney Store and sharing the magic with their readers.
