Today a new, cutting-edge ABC Online Store powered by CafePress was unveiled. The new store will give the fans of ABC’s popular shows the chance to buy official merchandise alongside merchandise designed by fellow fans. CafePress will print, package and ship all purchases enabling ABC to have more real-time control of its products as it will eliminate their need to store surplus inventory.
Under the new agreement popular fan designs will enjoy increased exposure as they will also featured in the official ABC Online Store on. Earlier this year ABC enabled fans of their TV shows to design and sell authorized show merchandise on CafePress.com. Fans of ABC shows will continue to utilize the same online tools to design their own merchandise according to official guidelines, and fan designers will continue to receive a commission on the sale of each of their items but now they will also appear as part of the ABC Online Store.