According to an article published in June 2013 by La Presse, a French language newspaper, Quebec has been in negotiations with Disney Cruise Line, reports the Disney Cruise Line Blog. The article states that “Quebec is trying to attract a younger, family clientele.” Quebec seems to have a long term plan to be a true player as a cruise destination by developing the infastructure that cruise passengers have come to expect. It is ultimately unclear whether Disney Cruise Line’s interest in Quebec will bring the option to a reality, but the La Presse article does indicate Disney’s continued willingness to branch out with their ambassador ships versus the same old pattern.