To mark National Bullying Prevention Month in October, Disney Channel will launch “Choose Kindness,” an anti-bullying campaign featuring more than 20 stars of Disney Channel, Disney XD and Radio Disney in programming aimed at young children.
The initiative includes a public service campaign featuring Alex Angelo, the 14-year-old host of Radio Disney’s “Saturday Night Party” with Alex Angelo. Those PSAs will air starting Oct. 1. The PSAs will also air in video form on Club Penguin, a virtual world where children can spread the word about bullying prevention, according to a release today from Disney Channel.
The initiative will also unfold through interstitials — which are short video messages that typically appear between longer programs — and special episodes of “Austin & Ally” this Sunday, Sept. 28, and “Girl Meets World” on Oct. 17. The plots of the episodes will focus on main characters facing bullying and showing how they cope with and, ultimately, overcome the problem.
The interstitials premiere Sunday during the all-new “Austin & Ally,” beginning at 8 p.m. ET on Disney Channel
In addition to the on-air components of the campaign, Disney’s Be Inspired website will include information and resources designed to help children, tweens and parents prevent bullying.
“Choose Kindness” is part of the Disney ABC Television Group’s efforts to create a bullying prevention campaign to encourage children and parents across the nation to help put an end to bullying by choosing kindness. The campaign’s partners include the nonprofit GLSEN, Pacer’s National Bullying Prevention Center and GLAAD.