Fangirls assemble! In celebration of the release of Marvel’s Avengers: Age of Ultron, Her Universe – the trendsetting geek girl apparel company, and Disney Consumer Products have announced a new fashion line inspired by fan-favorite Super Heroes from the Avengers films. The Marvel by Her Universe collection will be available mid-May exclusively at select Hot Topic stores and hottopic.com, with an online pre-sale starting April 21st.
The Avengers-inspired line features designs by winners from the first-ever Her Universe “Geek Couture” Fashion Show held at last year’s Comic-Con International in San Diego where attendees Amy Beth Christenson and Andrew MacLaine wowed the audience with their original, handmade creations on the runway and took top honors at the event. As part of the grand prize, Christenson and MacLaine were rewarded the exciting professional opportunity to design an exclusive fashion collection with Her Universe founder, Ashley Eckstein, for pop-culture and licensed apparel destination Hot Topic. To see the making of the collection, from inspiration to sketches to fittings to ready-to-wear, visit hottopic.com/marvelbyheruniverse.
“It’s been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product sold in Hot Topic stores,” said Her Universe Founder Ashley Eckstein. “Geek fashion is a trend that’s here to stay. Fangirls are making a statement in the fashion community and this new Avengers collection is addressing their demand for more fashion-forward designs.”
“It’s exciting to see Marvel’s female fan base grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015, Marvel’s Avengers: Age of Ultron,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products. “This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail.”
The action-packed Marvel by Her Universe collection consists of stylish dresses and jackets inspired by popular Avengers characters, available in straight and extended sizes. The six piece fashion collection for Hot Topic includes:
- Captain America Halter Dress, $59.50
- Thor Sailor Dress, $59.50
- Stark Industries Bomber Jacket, $54.50
- Black Widow Dress, $44.50
- Black Widow Belted Jacket, $64.50
- Loki Halter Dress, $59.50
“Witnessing two talented designers who truly understand the fans and fan culture win a competition at Comic-Con 2014, and then seeing their spin on Avengers turn into real product at Hot Topic makes what we all do feel genuinely authentic – and so much fun,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic.
In addition to the fashion collection, Hot Topic will offer a wide range of Avengers tees, accessories, gifts and more. The Avengers return to theatres in Marvel’s Avengers: Age of Ultron on May 1, 2015.