Final L+3 Ratings for Wednesday, July 22, 2015
Disney XD’s Wednesday Crushes Ratings Records with Premiere of “Gamer’s Guide to Pretty Much Everything,” “Kirby Buckets” and Special Crossover “Lab Rats vs. Mighty Med”
“Gamer’s Guide to Pretty Much Everything” (9:30 – 10:00 p.m.)
The premiere of “Gamer’s Guide to Pretty Much Everything” was Disney XD’s #1 series debut in the network’s over 15-year history (includes Toon Disney) among its primary demographic, Boys 6-11 (398,000/3.3 rating), the network’s #2 live-action series premiere ever among Boys 2-11 (442,000/2.2 rating) and its #3 live-action launch of all time in Total Viewers (976,000), Kids 6-11 (522,000/2.2 rating) and Kids 2-11 (583,000/1.5 rating). “Gamer’s Guide” won its half hour among target Boys 2-11 and Boys 6-11 and placed a solid #2 in Kids 2-11 and Kids 6-11.
“Gamer’s Guide” grew by solid margins in Live + 3 ratings: +9% in Total Viewers (976,000 vs. 898,000), +10% in Kids 6-11(522,000 vs. 473,000) and +9% in Kids 2-11 (583,000 vs. 534,000).
“Kirby Buckets” (8:00 – 8:30 p.m.)
“Kirby Buckets” kicked off the night hitting over 8-month highs in Kids 6-11 (292,000/1.2 rating) and Kids 2-11 (319,000/0.8 rating) – since 11/3/14, 11/17/14 and 11/24/14, respectively – and garnered near 8-month highs in Total Viewers (542,000) and Boys 6-11 (204,000/1.7 rating – since 12/1/14.
“Lab Rats vs. Mighty Med” (8:30 – 9:30 p.m.)
The premiere of crossover special “Lab Rats vs. Mighty Med” ranked a dominant #1 in the hour across target Kids 6-11(589,000/2.5 rating), Boys 6-11 (370,000/3.1 rating), Kids 2-11 (658,000/1.7 rating) and Boys 2-11 (420,000/2.1 rating)demographics and was the #3 original scripted cable TV series telecast in Total Viewers (1.247 million).
“Lab Rats vs. Mighty Med” delivered a 1-year “Lab Rats” high in Total Viewers and was the series’ highest-rated telecast in close to 6 months across Kids 6-11, Boys 6-11, Kids 2-11 and Boys 2-11 – since 7/28/14 and 2/4/15, respectively.
The special stood as “Mighty Med’s” #1 telecast of all time in Total Viewers and was its #2 telecast on record in Kids 6-11 and Kids 2-11.
“Lab Rats vs. Mighty Med” surged in Live + 3 ratings across the board, including by 16% in Total Viewers (1.247 million vs. 1.071 million), by 19% in Kids 6-11 (589,000 vs. 497,000) and by 17% in Kids 2-11 (658,000 vs. 561,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches nearly 80-million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.
Source: NTI, U.S. ratings, 7/22/15, Live + 3. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-7/22/15).