Disney Legend Dick Van Dyke will host interstitials throughout ABC’s broadcast of “‘The Wonderful World of Disney’ Presented by Target Brings You ‘Mary Poppins’” on Saturday, December 12 (8:00–11:00 p.m., ET/PT). Van Dyke will be joined by the Target’s mascot, “Bullseye,” the lovable bull terrier. This holiday event marks the first network television broadcast of “Mary Poppins” in 13 years. It also will be the first time that Target’s Holiday Odyssey story – told through a series of broadcast commercials – will be shown in its entirety on TV.
In all-new footage, Mr. Van Dyke, with a little help from Bullseye, takes viewers on a magical journey into Disney’s Archives where they can spot treasures including iconic props from “Mary Poppins” and other Disney favorites, and he shares insights about a movie that continues to delight generations of families.
“Each holiday season, we work with partners like ABC to create highly entertaining moments that will capture our guests’ attention during some of their favorite TV moments,” said Kristi Agyilan, Senior Vice President, Media and Guest Engagement for Target. “We know that during the mayhem of the holiday season, it’s also important for our guests to pause and create moments with their families. Target is not only bringing the beloved classic ‘Mary Poppins’ back to network TV, but we’re also sprinkling in some fun surprises for families to enjoy together.”
“ABC has had a very successful history in developing custom content with Target and we are thrilled to once again collaborate,” added Jerry Daniello, Senior Vice President, Integrated Marketing for ABC. “On this holiday presentation of ‘The Wonderful World of Disney,’ Mr. Dick Van Dyke and Bullseye will give families a rare glimpse into the Disney Archive warehouse as they host the broadcast of ‘Mary Poppins.’ We think this custom content is the perfect pairing to Target’s Holiday Odyssey story.”
You can also follow along with the broadcast as LaughingPlace.com will live tweet the west coast broadcast.