Today Disney x Coach, a limited-edition collection featuring Mickey Mouse designs on Coach leather goods and ready-to-wear fashions, was announced. Mixing the irreverent with the iconic, the collection will launch exclusively in a specially-designed concept at the Coach store in Soho, New York and at Colette, the celebrated store on rue St. Honore in Paris. It will release on June 17th on coach.com and Coach stores worldwide.
The collection is part of a series of exclusive, limited-edition projects that celebrate American pop culture, and commemorate Coach’s 75th anniversary.
Mickey Mouse’s vibrant personality shines through the collection, with specially created sketches by Disney animators. The exclusive artwork appears on t-shirts as well as signature Coach glove-tanned leather bags including the Saddle and the Dinky.
“Mickey Mouse is one of my earliest memories of American pop – his nostalgic charm, cheekiness, individuality and inherent cool make for the ultimate American icon,” said Coach Creative Director Stuart Vevers. “I’ve always seen Mickey as a playful rebel at heart and a timeless symbol of joy and creativity. That spirit reinforces the new youthful perspective we are bringing to luxury at Coach.”
The range also includes sneakers featuring Coach’s signature hangtag playfully redesigned in the shape of Mickey’s ears. The Mickey ear silhouette is also marked out with punky studs on a biker jacket and a frame on a re-edition of an archival Coach bag from the 1960’s ‘the Kisslock’.
Collectible pieces like oversize black leather Mickey dolls and shearling beanbags complete the offering.
“This collaboration brings together two iconic brands in fresh, yet timeless designs that celebrate the heritage and style of both Mickey and Coach,” saidJosh Silverman, Executive Vice President, Global Licensing, Disney Consumer Products and Interactive Media. “This incredible collection is sure to delight the fashion world and Disney fans alike.”
Love magazine Editor-In-Chief Katie Grand – a long time friend and collaborator of Vevers – is taking over the Soho store for the project, curating the space with her iconoclastic and eclectic eye. To celebrate the launch, Vevers designed a special Coach/Love t-shirt and tote featuring an extra punky sequined and studded Mickey.