Chicago-based Luxe Bloom has been selected as the “official flower” for Disney’s live-action adaptation of Beauty and the Beast and will supply the film’s official Roses. These specially produced roses, which keep their vibrant beauty for at least two months without the need for water or refrigeration, will make an auspicious appearance at the film’s Hollywood premiere and play a role in Disney’s social media promotion of the film.
“We contacted Luxe Bloom to provide the roses because they offer a unique product that was a perfect fit for the film—highest quality preserved roses that are unparalleled for their beauty and luxury—and like magic, they last for months without water or maintenance. The Roses will be adored by fans young and old,” said Jan Coleman, Director Global Marketing Partnerships, “and be a very stunning enhancement to the film’s marketing campaign.”
Luxe Bloom will be selling beautiful rose arrangements online in celebration of “Beauty and the Beast” at www.luxebloom.com and at amazon.com. They will offer three products; a 4.5” Glass Cloche containing one crimson rose is priced at $55; a 6”x 6” crimson Rose Box of 9 roses is priced at $149 and an 8”x8” crimson Rose Box of 16 roses is priced at $399.
At the film’s premiere, the stars of the film and other celebrities will be photographed in front of a breathtaking Rose Wall produced by Luxe Bloom as the stunning backdrop to the premiere’s red carpet promenade of stars. “We are changing the way people buy flowers,” said Shelley Rosen, Luxe Bloom’s founder and CEO. “We are excited beyond words that Walt Disney Studios sought us out to be part of a great love story retold.”
Luxe Bloom’s roses are real roses from Ecuador, the producer of the world’s finest roses. They are preserved using an ancient all-natural method and are available in a wide range of colors. A growing number of luxury operators and hotels have become loyal ongoing customers of Luxe Bloom, including the St. Regis Washington, DC; St. Regis New York; Langham Hotel Chicago; Langham Place New York; Red Door Salons and Spas Nationwide and Saks Fifth Avenue.
“We work closely with our clients to deliver the experience of their brand guests deserve,” said Rosen. “Our creativity comes to play in how to execute long lasting rose displays without compromise and ship direct. Our clients save significant money because they no longer have to buy fresh flowers every few days and we’ve totally eliminated the need to water and maintain them.”
The public can purchase beautiful arrangements of Luxe Bloom roses, in a variety of sizes, styles and colors, online at luxebloom.com.