Disney and Marvel have launced #GrootDancebomb a drop-in dance challenge inspired by Groot from Marvel’s Guardian’s of the Galaxy, and Groot’s new line of dancing toys. The challenge was created to spread ‘Groot-will’ during Earth Month helping plant trees and restore forests through the Disney Conservation Fund and The Nature Conservancy
Marvel gave YouTube super star Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot inspired dance move. Check out his video.
Marvel is now calling for fans to support the #GrootDancebomb Earth Month challenge by busting out a signature Groot move at an expected moment, using a dancing Groot toy to surprise someone, or even just liking or sharing Marvel’s video starring D-trix. From April 18-May 5, Marvel and the Disney Conservation Fund will direct a $1 donation to The Nature Conservancy to plant 1 tree for each #GrootDancebomb video action such as liking or sharing the video, for a minimum donation of $50,000 and a maximum of $250,000.