This June, Disney•Pixar’s Incredibles 2 will hit theatres and, ahead of that date, the film with launch a super-sized campaign this month, featuring 14 top family brands. Brand partners for Incredibles 2 include:
- ADT: An Incredible security company in the United States and Canada.
- Alaska Airlines: The airline and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.
- The Incredible Egg: In celebration of Incredibles 2, The Incredible Egg is cooking up customized recipes that reflect each of the leading characters’ personalities. The campaign will come to life on IncredibleEgg.org
- Best Western Hotels and Resorts: The hotel chain will launch an exciting promotion in celebration of Incredibles 2 where Best Western Rewards®members can enjoy an Incredibly Rewarding Summer by visiting BestWestern.com for offers and details.
- Bounty: Part of P&G.
- Chrysler: As part of an upcoming marketing campaign, the brand will launch three television commercials which spotlights the Chrysler Pacifica and includes footage featuring the Parr family from Incredibles 2.
- The Clorox Company: A leading multinational manufacturer and marketer of consumer and professional products with approximately 8,100 employees worldwide and fiscal year 2017 sales of $6 billion.
- Coppertone: Consumers will see the Incredibles characters on the Coppertone KIDS sunscreen spray product. The film’s release will be supported with in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of two Coppertone products (over 3 oz.).
- Frigo Cheese Heads: The brand will support the movie launch with an Incredible promotion featured on retail POS, packaging, social media and in advertising.
- Horizon Organic: They will be introducing Incredibles 2-themed packaging, which will feature America’s favorite Supers on select 6-pack and 12-packs of Horizon Aseptic Milk Boxes. Additionally, consumers will be able to enter a Horizon sweepstakes for the chance to win daily prizes and a grand-prize vacation by purchasing the promotional shelf stable milk and registering.
- Juicy Juice: The brand is excited to help parents and kids suit up for “Incredibles 2” with an on-pack takeover and incredible promotion that kicks off May 1. For more details, visit JuicyJuice.com/Incredibles2.
- Kleenex Brand: America’s leader in facial tissue will be offering Incredibles 2 graphics on select Trusted Care bundle pack options. The cartons featuring “Incredibles” characters allow consumers to #unmaskyourincredible with a mask on each box.
- McDonald’s: Incredibles 2 toys will mark Disney’s return to Happy Meals as previously announced.
- Sleep Number Corporation: The leader in sleep innovation delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking.
- Zillow: Zillow will feature the Parr family home. Just like with other homes on Zillow, fans can explore interior and exterior images of the Parr’s home as well as detailed property information. As a bonus feature, a video walkthrough of the home will be available on Zillow’s Facebook page.
What they’re saying:
- Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios: “Incredibles 2 is a fun, action-packed adventure featuring the lovable, relatable Parr family, who just happen to have super powers. We are fortunate to team up with 14 great brands for this incredible campaign that will reach families nationwide.”
Disney•Pixar’s Incredibles 2 arrives in theatres June 15th.