Back in 2013 Vans and Marvel came together to release a footwear and accessories collection. Well, their at it again, but this time they’ve upped their game. The two companies have teamed up once more to create a brand new super hero collection that features more than just footwear. We first discovered the story from WWD.com where they shared the exciting details.
What’s happening:
- Vans has partnered with Marvel to release a super hero collection featuring the some of the company’s most popular heroes.
- According to the Vans website, the new collection is set to release on Friday, June 8th.
- The Vans x Marvel collaboration will be available in Vans retail stores and select locations globally.
- Fans will still be able to purchase the unique footwear, however this collection will include, clothing, accessories, and outerwear featuring Marvel characters and Vans logos.
- The heroic mashup will include fan favorite characters:
- Black Panther
- Deadpool
- The Avengers
- Iron Man
- Hulk and more!
- Vans also assures fans, that the heroic women from the comics will get plenty of love too. Several strong female characters will be part of this collection including:
- Black Widow
- Medusa
- Scarlet Witch
- Storm and more!
- Vans x Marvel will feature items for men, women, and children so everyone can express themselves with their favorite heroes.
- Additionally, Vans Customs will offer three exclusive Vans x Marvel designs that fans can use to create their own custom look. The Vans x Marvel exclusives will be available for a limited time starting on June 8th.
Some of the Footwear collections:
What Vans is saying:
Ashley Ahwah, senior director of global footwear merchandising for Vans: “For this collection, we have 70-plus SKU’s across footwear and apparel. This was definitely a unique project because we tried to capture the essence of Marvel.”
Ashley Ahwah on this collection compared to the 2013 collaboration: “This season we have true, robust collections across men’s, women’s and kids.”
Ashley Ahwah on the expected reception from shoppers: “When we approach these projects, the overall goal is to drive energy and promote sell-out from our consumers. That is definitely something we’re anticipating.”