According to the Wall Street Journal, the reason that Disney+ is not yet set to be available on Amazon Fire TV devices is that the two companies have a disagreement about sharing advertising revenue.
What Is Happening:
- Amazon is asking for the rights to sell a substantial percentage of the ads on Disney apps
- While Disney+ will not feature ads, Amazon wants revenue from the apps that do sell ads such as ESPN and DisneyNOW
- When Fire TV launched, it allowed media companies to have apps on its platform without sharing advertising revenue in order to build a following
- Now that the devices are more established, Amazon has been asking for as much as 40% of the ad inventory
- Meanwhile, Disney has not been interested in sharing their ad inventory as it believes its apps have clout and draw viewers to the devices
- It is unknown when/if Amazon and Disney will reach a deal or if Disney+ will be available on Fire TV devices when it launches on November 12
Devices Where Disney+ Will Be Available at Launch:
- Apple TV
- iPads
- iPhones
- Android devices
- Chromecast
- PS4
- Roku
- Xbox One