This afternoon, ESPN’s The Undefeated debuted a new music video from hip-hop artist, Easy McCoy. The video is titled Overcome and highlights the sports heroes who are making a difference in the fight against COVID-19.
What’s happening:
- ESPN’s content initiative The Undefeated, debuted a music video today by emerging hip-hop artist Easy McCoy titled Overcome.
- A musical tribute written and performed by the Portland-based indie rapper celebrates the contributions of sports and its stars in the fight against coronavirus.
- Overcome opens with news and video clips on the timeline when the “sports world temporarily became a world without sports.” The video then pivots to uplifting storylines featuring athletes who have helped the world cope with the pandemic:
- Former NBA star Stephon Marbury discussing his effort to help New York fight COVID-19
- Robert Kraft’s New England Patriots plane airlifting coronavirus masks from China to the U.S.
- Reigning FIFA Women’s Player of the Year Megan Rapinoe discussing the pandemic with U.S. Rep. Alexandria Ocasio-Cortez (via Instagram live)
- NBA star Stephen Curry chatting with nurses on the frontline in the fight against the virus (via FaceTime)
- Brazilian National Team and Paris St. Germain star Neymar’s million dollar donation towards worldwide fight against the crisis
- The music video Overcome debuted on ESPN’s noon SportsCenter and is available on TheUndefeated.com.
What they’re saying:
- Easy McCoy: “To be an overcomer, you have to Believe! This was just great to work with ESPN’s The Undefeated on this project during these times, and to give hope and motivation to the world.”
About The Undefeated:
- The Undefeated is ESPN’s multiplatform content initiative exploring the intersections of sports, race and culture.
- The digital hub, TheUndefeated.com, which launched in May 2016, combines innovative long-form and short-form storytelling, investigation, original reporting and provocative commentary to enlighten and entertain African Americans, as well as sports fans seeking a deeper understanding of black athletes, culture and related issues.
- In addition to its cutting-edge content, The Undefeated seeks to be a thought-leader on race, sports and culture in the country – convening insightful forums to discuss and debate topical issues affecting sports and race in America.