Six toys representing Disney, Marvel, and Star Wars have been nominated as finalists for the prestigious Toy of the Year (TOTY) Awards.
- Often referred to as the “Oscars” of the Toy Industry, the annual TOTY Awards recognize the top playthings on the market.
- The TOTY 2021 voting process to choose the winning toys across all awards categories is now open.
- The process includes input from consumers as well as members of the Toy Association, retailers, journalists, bloggers, and academics.
- You can vote for your favorite toy in 16 different categories now.
- Here are the six Disney, Marvel and Star Wars toys nominated for awards:
CONSTRUCTION TOY OF THE YEAR
LEGO Star Wars The Razor Crest by LEGO
- A challenging build for ages 10 and up, this 1,023-piece starship construction kit includes five collectible LEGO Star Wars characters, including new-for-August-2020 The Mandalorian and the Child LEGO minifigures.
- Vote here.
DOLL OF THE YEAR
Disney Junior Doc McStuffins Wash Your Hands Singing Doll by Just Play
- From Disney Junior’s hit animated show, Doc McStuffins is a role-model who can now help preschoolers understand the importance of washing hands and wearing a face mask to prevent the spread of germs. Kids love singing along to the Wash Your Hands song and hearing iconic Doc McStuffins phrases.
- Vote here.
INNOVATIVE TOY OF THE YEAR
Star Wars The Child Animatronic Edition Toy by Hasbro
- The Child Animatronic Edition features sounds and motorized sequences! Touching the toy’s head activates over 25 sound and motion combinations, including giggles, babbles, and movement in the toy’s head, ears, and eyes. Kids can even pretend to harness the Force or lay the Child down for a “Force nap.”
- Vote here.
LICENSE OF THE YEAR
Marvel
- Marvel Universe has been a powerhouse of a license in 2020. The Marvel Universe includes Avengers, Spider-Man and newcomers such as Captain Marvel and Black Panther. With consistent culturally relevant content across theatrical releases, animation, digital formats, and Disney+, there is no stopping the license for years to come.
- Vote here.
LICENSE OF THE YEAR
Star Wars: The Mandalorian
- The Mandalorian season 2 launches Oct. 30 and the merchandise adventure continues as well! Kids, families, and fans discovered a bounty of all new products, books, comics and video game content updates every week during the groundbreaking Mando Mondays merchandise event. Inspired by the Emmy Award-winning Star Wars series streaming on Disney+, the product range continues to refresh year round, expand into new product categories, and grow the Star Wars merchandise footprint at retail and online among a wide consumer base.
- Vote here.
PLUSH OF THE YEAR
Star Wars: The Mandalorian The Child 11” Plush by Mattel
- Inspired by the Lucasfilm series Star Wars: The Mandalorian, Mattel’s The Child 11” Plush features a charming facial expression that showcases the mysterious, highly sought-after star of the series. The soft vinyl head and weighted plush body feels as though you are cuddling your own adorable version of the Child!
- Vote here.
- Voting closes Jan. 5, 2021 and the winners will be announced at the virtual TOTY Awards gala on Feb. 12, 2021.