Dollywood has announced a new resort property, Dollywood’s HeartSong Lodge and Resort, the first project in a new 10-year investment plan.
What’s Happening:
- After having just finished a decade of unparalleled growth, The Dollywood Company is embarking on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties. Announced today, one of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort.
- The new HeartSong Lodge, located adjacent to the much-heralded Dollywood’s DreamMore Resort and Spa, serves as the next element in the company’s thriving lodging business.
- Tucked away in a beautiful cove in the rolling foothills of the Great Smoky Mountains, Dollywood’s HeartSong Lodge & Resort is a well-appointed, reimagined property that features a variety of accommodations and amenities. Our ‘reimagined lodge’ is designed to bring that intangible feeling to life, honor everything that makes the Smokies special, and invite you to experience the wonders of finding your own heartsong.
- Welcoming the outdoors in with high ceilings, exposed beams and natural layered textures, Dollywood’s newest resort offers lodging options for multi-generational families and couples. Spacious family suites and bunk rooms feature lovely touches that are inspired by the beauty of the Smokies, inviting guests of all ages to gather for meaningful connections.
- The breathtaking arrival experience includes the porte-cochère, which invites you into the amazing 4,000 sq. ft. four-story atrium lobby where a warm stone fireplace and lantern-inspired windows create an inviting atmosphere encouraging families to spend time together.
- For one-of-a-kind getaways, the five-story resort also features themed suites and loft rooms tucked into the dormers. Many of the resort’s spacious rooms include balconies, which provide a “place among the leaves” for families to escape everyday stresses while reconnecting.
- This reimagined Smoky Mountain lodge features four-story, lantern-inspired windows in the resort’s welcoming atrium, epic indoor and outdoor pools that provide guests a refreshing escape in all seasons, and a picture-perfect outdoor cove with family gathering spaces, communal fire pit and screened-in porch. With 26,000 sq. ft. of flexible indoor and outdoor meeting space, the property can accommodate gatherings for several hundred guests. From the two-story HeartSong Event Center to spacious outdoor meeting spaces and event lawn, the resort offers numerous options to provide a unique and inspiring setting for groups.
- Dollywood’s HeartSong Lodge & Resort is set to open to guests in 2023.
- Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan. Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country. In 2019, the park opened the $37 million Wildwood Grove.
What They’re Saying:
- Dolly Parton: “I’m always dreaming and coming up with new ideas and things I want our guests to experience. We wanted to talk about this last year, but with everything going on, we knew we needed to pause because it just wasn’t the right time to do it. Things are looking brighter and with the popularity of the Smokies soaring, there are more people than ever wanting to visit our area. I’m so proud of this place that we’ve been able to build here in the Smokies. I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here and I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains. We celebrated our 35th season last year, so I think it is fair to say we’ve been able to do that. I’m so happy with what we are doing to make sure our guests have a great season this year, and being able to announce the new HeartSong Lodge & Resort is just one more way we’re going to be able to help families reconnect, explore and discover together. I truly believe the natural beauty of the Smokies and the warmth of this special place will inspire every guest to nurture the ‘heartsong’ within them.”
- Eugene Naughton, President of The Dollywood Company: “From the time we announced Dollywood’s DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation’s leading family vacation destinations. We’ve been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we’re going to be able to put wings on even more of her dreams. With the success we’ve experienced at DreamMore Resort, we feel this is the perfect time to expand our portfolio of resorts. Despite the challenges of the pandemic, we had a relatively strong 2020 and we currently are outpacing our original expectations for 2021, so we are confident in the potential we see in the continued growth of the Smokies. We’ve earned a number of awards and accolades the last few years, and with this addition and the epic plans we have in the works, Dollywood and the Smoky Mountains will continue to be mentioned among the best places in the country for family travel.”