Visit Anaheim is celebrating California’s reopening with 55 events confirmed for the second half of 2021, bringing an immediate boost to the local economy.
What’s Happening:
- Now that California has moved beyond the Blueprint for a Safer Economy, Visit Anaheim, the official destination marketing organization for Anaheim, today announced it has 55 events confirmed for the remainder of 2021. In total, these 55 events represent more than $231 million in local economic impact and will generate an estimated $2.9 million in tourism occupancy tax (TOT) revenue for the city, positioning the local community and tourism industry for a strong rebound.
- With California’s economy reopened and the resumption of conventions, trade shows, meetings and events, Visit Anaheim is able to safely and responsibly welcome 187,000 attendees to the destination and generate more than 95,000 room nights. Impressively, these numbers are only expected to grow as Visit Anaheim continues to solidify additional business for 2021.
- In the next six months, there are currently 19 events scheduled for the Anaheim Convention Center, eight of which are considered ‘citywide size,’ which will draw more than 62,000 room nights and 105,000 attendees. Some of the events booked for this year include: VidCon, Specialty Advertising Association of California, Medical Design and Manufacturing Event, INFORMS, American Association for the Study of Liver Diseases, HMP, Evolution of Psychotherapy, and more.
- Notably, interest in Anaheim and demand for the Anaheim Convention Center, the largest exhibition facility on the West Coast, remains strong for future years as well. From January to May 2021, Visit Anaheim has received a 133% increase in leads.
- In the first half of 2021, Visit Anaheim welcomed 33 events to the destination putting the organization on track to host at least 88 events in total this year. Significantly, 18 of these events were successfully rebooked by Visit Anaheim after previous cancellations in 2020 or early 2021. Combined, all 88 events will bring $248 million in economic impact, produce 116,000 room nights and generate an estimated $3.5 million in tourism occupancy tax (TOT) revenue for the city.
What They’re Saying:
- Jay Burress, president & CEO, Visit Anaheim: “The reopening of California has allowed our industry to take a giant step toward recovery. After 15 months, events are once again occupying the halls of the Anaheim Convention Center and bringing in much-needed business to our hotels, restaurants and attractions.”
- Junior Tauvaa, chief sales officer, Visit Anaheim: “Despite the pandemic, our destination has seen tremendous development in the last year including the opening of three new AAA Four Diamond hotels, the first outside of Disneyland Resort. These luxury offerings expand Anaheim’s hotel portfolio and attract a new wave of clientele.”
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