Disneyland Paris and Ecovidrio have announced a collaboration on a campaign to raise awareness on glass recycling, “Dreams matter more than ever… so does glass recycling.”
(Disneyland Paris)
What’s Happening:
- In addition to the announcement of the “Dreams Matter More Than Ever” campaign earlier, Disneyland Paris has announced an additional campaign to raise awareness on glass recycling titled “Dreams matter more than ever… so does glass recycling.”
- Disneyland Paris is teaming up with Ecovidrio, a non-profit organization responsible for glass recycling in Spain on the campaign with themed recycling points based on Disney, Marvel, and Pixar characters over the streets of Spanish cities including Madrid, Bilbao, Málaga, La Coruña, Salamanca, Logroño, Gijón, Castellón, Huelva, Alicante, Tarragona, Gerona, Albacete, Murcia, León, Córdoba, and Almería.
(Disneyland Paris)
What They’re Saying:
- Borja Martiarena, Ecovidrio Marketing Director: “With this initiative, we want to bring the magic of recycling to the young, and not so young, members of the household. At a time when consumption is on the rise during the summer, we must not forget that small gestures such as going to one’s green garbage can every day help a great deal in our fight against climate change.”
- Laure Glatron, General Manager of Disneyland Paris for Spain and Portugal: “Disney’s commitment to the environment is a tradition in our company, which began with Walt Disney himself and which we continue every day. We are very excited about this project across so many Spanish cities this summer, with the help of Ecovidrio. It is our duty as a leading entertainment company to inspire the entire community, especially children.”
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