Disney launches Mickey and Friends: Season of Friendship & Giving. In celebration of the holiday season Disney unveils multiple new collaborations and more.
What's Happening:
- As part of the global, multi-year campaign, Mickey & Friends: Stay True, Disney has launched Mickey and Friends: Season of Friendship & Giving, a nationwide campaign inspired by Mickey and Friends’ love of the holidays, delighting each other with the perfect gift and their iconic friendship that has spanned decades.
- As we approach the holiday season, this campaign will focus on meaningful friendships and how we bring joy to the holidays through giving to those we love.
- To kick off Mickey and Friends: Season of Friendship & Giving, Disney is launching a TikTok campaign to bring a new content experience to audiences and partnering with creators such as @izzipoopi, @jennifermika_, @everettwilliams, @maya.and.hunter and @mariandcandicee to unveil Mickey and Friends products across the lifestyle, home, accessories, fashion and food categories.
Give the Gift of Mickey and Friends:
- Exciting new collections featuring Mickey and Friends will launch in time for the season of giving, from brands including Champion, Williams Sonoma, Stuart Weitzman, Basin, Stoney Clover Lane, Baublebar, Joyjolt, Petunia Pickle Bottom, Hallmark, Nugget, Pyrex, and Harney & Sons.
- Throughout the holiday season, fans will be encouraged to use #MickeyFriendsStayTrue to share tales of friendship and their love of giving gifts to those as unique as their truest character.
- These gifts could offer the perfect opportunity for a cozy night in with your nearest and dearest or set the stage for a wonderful dinner surrounded by your favorite friends, creating memories that will last a lifetime.
- Fans can also follow along with @shopDisney for updates and visit shopDisney.com for a variety of Mickey and Friends products this holiday season.