World’s Largest LEGO Festival Coming to Seven LEGOLAND Resorts Worldwide
This event will take place every weekend in May, leading up to World Play Day on June 11.
The LEGO Group and LEGOLAND Resorts are launching a global festival celebrating creativity and imagination at seven LEGOLAND locations worldwide.
What’s Happening:
- The LEGO Group and LEGOLAND Resorts are introducing an exciting global festival that celebrates creativity, fun, and imagination.
- This new LEGO Festival will enhance the play experience at seven LEGOLAND Resorts worldwide, including LEGOLAND Billund, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Korea, LEGOLAND New York, and LEGOLAND Windsor.
- Taking place every weekend in May, leading up to World Play Day on June 11, the festival will feature five immersive zones and over 49 innovative large-scale LEGO models designed to inspire various forms of play.
- Families with children can help provide 100,000 hours of playtime for kids around the globe by joining the Play Pact.
- The visitor experience kicks off with a warm welcome and a distinctive photo opportunity at every LEGOLAND Park, showcasing a signature I heart Play LEGO model that represents the local city.
- Each child will receive a festival lanyard before starting their adventure through the five zones, culminating in the creation of their Play Pact at the day's end.
What They’re Saying:
- Fiona Eastwood, CEO of Merlin Entertainments: “LEGOLAND Resorts have always been a ‘child’s first’ experience of a theme park - who better to deliver their first festival experience? Together with the LEGO Group, we’ve created the ultimate way to discover and experience the power of creative play with the hopes of sparking imaginations, social connection, self-expression and learning. As a first festival for Merlin Entertainments, we wanted to be sure LEGO Festival is a place for fun and memorable experiences for the entire family, where imaginations can run wild and creativity knows no limits. LEGO Festival will embody what LEGOLAND is all about - play as a way of life."
- David Buxbaum, Senior Vice President, LEGO Brand Parks & Experiences at the LEGO Group: “At the LEGO Group, we believe that play is essential for every child's development and happiness. As we look ahead to World Play Day, our celebration of the UN recognized International Day of Play, we are thrilled to partner with Merlin Entertainments to launch the LEGO Festival, a celebration that embodies our commitment to creativity, imagination, and the joy of play. This is an invitation to families around the world to come together and experience the transformative power of play in a fun and engaging environment. We can’t wait to see children and families create lasting memories at LEGOLAND Resorts around the world."
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